And here I thought Fox News found good looking blondes and molded them into conservatives. But based on the research cited below, I now believe that they find good looking blondes who are already predisposed to a Hobbesian world view. Bill O’Reilly is the exception that proves the rule, as they say.
Curiously, the beauty premium seems to be of most benefit to politicians on the ideological right. Niclas Berggren, of the Research Institute of Industrial Economics, in Stockholm, and his colleagues recently performed the head-shot test on politicians from Finland, the European Parliament, and the United States. The more attractive candidates were not only likelier to have won their elections but also likelier to lean conservative. Why might this be true? Part of the answer may have to do with the effect that beauty has on the psyche. A pair of studies, one in 2011 and another in 2014, found that the more attractive people rated themselves as being, the less egalitarian they were in their outlook and the less they favored income redistribution. But it also appears that voters on the right tend to identify attractiveness with conservative views, and, when there’s little other information to go on, beauty plays a bigger role in their voting choices than it does for liberals.